How Does Your Sales Compensation Measure Up?

By Monica Sorenson, PHR, SHRM-CP, Senior HR & Survey Analyst
Published December 4, 2018

National Sales Compensation SurveyuCompetitive pay is important in maintaining a motivated sales force.  Knowing what potential competitors pay their sales employees in your region or industry is a great way to keep that competitive edge. With that, we are excited to announce that the 2018 National Sales Compensation Survey is now available for download.

This year, a total of 840 organizations of varying sizes, locations, and industries provided 12,209 rates for 15 sales positions. Position breakouts include: 

  • Gross Sales Volume
  • Region
  • Customer Type
  • Industry

Compensation data for each position is reported in three types of sales compensation plans and as a total survey average:

  • Base Salary Only – Pay plans which do not contain an incentive pay component
  • Base Salary Plus Variable – Pay plans which include both a base rate and incentive pay
  • Variable Pay Only – Pay plans in which all compensation is variable or incentive-based
  • Combined Compensation Type – All compensation paid for all incumbents reported

Member participants receive the survey free of charge and should have received instructions on how to access the report last week. Non-participants can purchase the Sales Compensation Survey online. 

Like free benchmarking data? Download our 2019 Survey Calendar and never miss a free report again! Contact our survey department at 800-448-4584 or email us at with questions.

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